![]() ![]() The specific traffic data on a very poorly ranked website may not have been accurate, but it can be said with little doubt that the website was probably not doing very well at all, at least compared to the numerous websites that flood the internet.Īccording to Avangate, there were many benefits to an Alexa Ranking. The same can be said if a website was ranked rather horribly. If a website was ranked well, regardless of the sampling size, it was probably doing quite well for itself. Why was Alexa Ranking Important? Alexa Ranking was easy to game or inflateĪlthough admittedly imperfect, Alexa rankings provided users with a rough idea of how their website and other websites were doing online. Some people tried to boost their Alexa ranking by influencing their viewers to download the Alexa toolbar as well. The more people who had the Alexa toolbar installed that visit your site, the better ranking your website became. These biases, stated by Aaron Wall, play strongly into Alexa’s Ranking. New site owners were often only tracking themselves visiting their own site.Webmaster traffic was more influential with Alexa.Huge changes can be caused by small fluctuations in site traffic. ![]() Alexa’s traffic was fairly limited, especially without toolbar use.It was also said that any website that was ranked in the top 100,000 and above does not provide any accurate web traffic information whatsoever and, therefore, should be dismissed.Īaron Wall from SEObook stated that Alexa rankings could be biased and skewed in several ways: Many Alexa users and information technology professionals agreed that much of Alexa’s data is either entirely incorrect or a very rough estimate. The higher the ranking you had, the less accurate Alexa’s traffic rankings become. The basic package certified your Alexa Rank and provided you with various pieces of information such as page views, audience geography, and Facebook shares and likes to name a few. SEO Guide: May 22nd Google Algorithm UpdateĪccording to Alexa, their “global traffic rank is a measure of how a website is doing relative to all other sites on the web over the past 3 months. The rank is calculated using a proprietary methodology that combines a site’s estimated average of daily unique visitors and its estimated number of page views over the past 3 months.”įor those who wanted to rank higher on the Alexa platform, you started by establishing your website with Alexa.SEO Training: Everything You Need to Know about It.SEO Basics: How to Dominate the SERP Competition.13 Questions to Ask Before Investing in SEO Services.SEO Agency: Building Your Presence Online with SEO.How to Do a Competitive Analysis for Digital Marketing.However, if you bore in mind its drawbacks and flaws, you were still able to come away with valuable information.īefore we get into more details on how Alexa Rank worked, how it was gamed and why it was still useful and relevant even with its flaws, we want to share some of our most popular website ranking articles: ![]() In light of this, it was not the best or most reliable source for web traffic and ranking data. We had the toolbar installed to get instant statistics but also to help “game” our own ranking – as we knew it was a ranking factor. ![]() It was relatively vague regarding the information it collected and relied heavily on those who had installed its toolbar. Alexa Rank provided such a service for those who like to stay informed.Īccording to Brin Wilson, “Founded in 1996, Alexa was a California-based subsidiary company of (acquired by Amazon in 1999) that specializes in providing commercial web traffic data gathered via various toolbars and web browser extensions.”Īlexa Rank was, however, severely limited in the data it obtains.Īlthough Alexa Rank was relatively well-known, it was not highly regarded as a reputable means of gathering website information. Website owners like to know how their website performs regularly, especially compared to other websites on the web. Thank you for making us your go-to resource for content research, competitive analysis, keyword research, and so much more.“ Alexa Statistics Update: End of Service NoticeĪmazon on May 1, 2022, with this quote or update on their website “After more than two decades of helping you find, reach, and convert your digital audience. ![]()
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